#CoolLikeThatEnugu Reekado Banks, DJ Altims, Shutdown Enugu at the Closeup Cool Breeze Cool Like That Party.

I am publishing this article on here on behalf of RedMediaAfrica as a member of their press team. As an African, I am extremely proud of the impact RedMedia has on the youth on the continent. 

Mavin superstars Reekado Banks and DJ Altims took the party to Enugu (Nigeria)this week, as they thrilled fans with electrifying performances, thrilling music and memorable experience at the Closeup Cool Breeze #CoolLikeThat party in Enugu on Friday November 17, 2017.

Held at University of Nigeria Enugu Campus (UNEC), the party also featured special performances from local artistes and finalists of the #CoolLikeThat Music challenge, the music competition recently unveiled by Closeup Cool Breeze to discover the next music star in coal city state.

The winner of the challenge walked away with an iPhone 7, including an opportunity to perform with Reekado Banks at the grand finale of the #CoolLikeThat campus party in Lagos. 

Speaking at the event, Closeup Brand Manager, George Umoh said Closeup as brand believes in the youth and possibilities, hence the brand gives you confidence to act on your desire to physically close, be the next big music superstar, rap artiste, fashion designer, entrepreneur etc. This is why we have organized the #CoolLikeThat parties across different cities to give an opportunity to young talented people to showcase their music skills to the world.

“we are also using these events to introduce the new Closeup Cool Breeze Toothpaste, which has been specially formulated with antibacterial mouthwash formula, calcium fluoride and peppermint to address the major oral care issues – bad breathe, tooth decay and weak tooth” he added.

The crowd couldn’t hide their excitement as they sang along through Reekado Bank's performance, as he serenaded the students with hit tracks such as Move, Easy (Jeje), Ladies and Gentlemen, Katapot, among others. 
Participants also walked home with cool prizes like iPhone 7, Beats by Dr. Dre headphones, customized T-shirts and other amazing prizes. 

The next stop for the Closeup Cool Breeze #CoolLikeThat party train is the University of Benin (UNIBEN) on Friday, 15th December 2017.

Photo captions

Photo 1
L-R George Umoh, Brand Manager Closeup, Unilever Nigeria Plc.; Reekado Banks and Tade Oke-Egbe, Head of Modern Trade, Unilever Nigeria Plc. at the Closeup Cool Breeze campus party which held at the University of Nigeria Enugu Campus (UNEC), on Friday 17 November, 2017.

About Closeup
Closeup toothpaste, focuses on the youth, possibilities and on what matters to them – the confidence to get close. Closeup's winning gel formulation has anti – bacterial mouthwash that guarantees 12 hours fresh breath and micro shine crystals for strong white teeth. These combined benefits give users the confidence to get close.

About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Omo, Lux, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan commits to:

·  Helping more than a billion people take action to improve their health and well-being by 2020.
·  Halving the environmental impact of our products by 2030.
·  Enhancing the livelihoods of millions of people by 2020.

Unilever was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard in 2016 for the second year.

For more information about Unilever and its brands, please visit 
www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/

About Red Media Africa

Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries.

It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent's largest portfolio of youth media brands.

Its Content Division holds brands across TV, radio, online and events including Y! Magazine, YNaija.com, Rubbin' Minds, #YTech100 and The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.

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